by Josh Walton | Jun 12, 2018 | BOSS
July 17th, 2018 11:45am – 1pm (lunch is included) Learn… Whether YOUR business can benefit from teleworkers AND save you money. The Hidden benefits to employers (and employees!) What you need to get started. Most of us in this area know someone who tele-commutes at...
by Josh Walton | May 17, 2018 | BOSS
June 19th, 2018 11:45am – 1pm (lunch is included) Learn… Our common misbeliefs about focus 3 simple systems for improving your focus Steps to try on your own Excellent focus is about much more than just completing a project. In fact we have many misbeliefs about...
by Josh Walton | May 15, 2018 | BOSS
June 5th, 2018 11:45am – 1pm (lunch is included) Learn… Every networking opportunity you never knew about in Fredericksburg Which networking events are right for you How to keep abreast of these new opportunities When it comes to grassroots marketing,...
by Josh Walton | May 1, 2018 | BOSS
May 15th, 2018 11:45am – 1pm (lunch is included) Profit First If you’re like most bootstrap business owners, your business is an out-of-control cash-eating monster. This presentation will explain how bigger is not necessarily better, how to get out of the survival...
by Josh Walton | Apr 17, 2018 | BOSS
May 1st, 2018 11:30am – 1pm (lunch is included) Driving Sales Digitally Is your business generating new prospects and customers through the internet? Are you getting the most from your website, online ads, and social media? If you don’t know where to be begin – here...
by Josh Walton | Apr 4, 2018 | BOSS
April 17th, 2018 11:30am – 1pm (lunch is included) Make More Time As small business owners & operators we are just so VERY busy! We need to get more done and we need more time to do it in! Thankfully there are ways to do this! This presentation will talk about how...
by Josh Walton | Mar 21, 2018 | BOSS
April 3rd, 2018 12pm – 1pm (doors open at 11:30 for lunch) Pump Your Pipeline Creating a pipeline of new customers is the dream… and the challenge. Yet Mac Church has done it successfully for several years. Even having switched companies and worked primarily as his...
by Josh Walton | Mar 7, 2018 | BOSS
March 20th, 2018 11:30am – 1pm Great Facebook Videos (DIY) Social media is one of the most powerful tools for attracting and keeping customers. And video is one of the most effective ways to do that. But many of us think that making good videos for Facebook requires...
by Josh Walton | Feb 21, 2018 | BOSS
March 6th, 2018 12pm – 1pm (doors open at 11:30 for lunch) Maximize Your Memberships Established networks like the Chamber, FABA, and Rotary can be incredible opportunities to grow your business. But they can also quickly become “one more thing to do”. How do you...
by Josh Walton | Feb 7, 2018 | BOSS
February 20th, 2018 12pm – 1pm (doors open at 11:30 for lunch) Your Comfort Zone Whether you have owned your business for 5 months, 5 years, or 5 decades, you have grown. Yet the number one limit on your future growth usually comes down to one thing – your comfort...
by Josh Walton | Jan 16, 2018 | BOSS
February 6th, 2018 12pm – 1pm Get More Referrals You have lots of happy customers. You have “strategic partners” you send business too. But despite how happy they seem, and no matter how much business you send their way… they never seem to refer you! How can you make...
by Josh Walton | Aug 25, 2015 | Search Engine Optimization, Small Business Marketing
Google launched its Self-Service Advertising Program back in October of 2000. Today, we know this as Google AdWords, and as a small business owner here in Fredericksburg it’s definitely something you should think about using to your advantage. If you’re not familiar...
by Josh Walton | Aug 11, 2015 | Search Engine Optimization, Small Business Marketing, Website Support
Google is extremely smart when it comes to sniffing out the sites that make their way to the top of the search results. It’s hard to trick Google, and you should never try to as you put yourself at risk for receiving a penalty. Ultimately, Google’s goal is to give the...
by Josh Walton | Aug 4, 2015 | Search Engine Optimization
It’s important for small business owners in Fredericksburg to understand how Google works. It can drastically affect the amount of traffic your website receives. What is Search Engine Optimization (SEO)? What determines your ranking on Google? In the next few...
by Josh Walton | Jul 7, 2015 | Fredericksburg Business, Small Business
When you’re in a leadership position, sometimes it’s hard to find a good balance in the workplace. Employer-employee relationships is a tough topic to tackle because it’s such a sensitive one. For my fellow small business owners in Fredericksburg, here are some great...
by Josh Walton | Jun 30, 2015 | Small Business
Once you have figured out exactly what you are looking for in your ideal employee then you can begin working on finishing the rest of the process. Here are four tips on making the rest of the hiring process as efficient as possible. Create a good job post. Now that...
by Josh Walton | Jun 23, 2015 | Small Business
As a small business owner you know that the people on your team greatly impact the success of your company. It is absolutely critical that you choose wisely. Here are some tips (and an example!) on setting yourself up to make an excellent hire. Identify...
by Josh Walton | Jun 16, 2015 | Small Business Marketing, Social Media, Web Design
It should come as no surprise that connecting your website to social media can help you capture leads in Fredericksburg or around the world! Using social media on your website will help connect with thousands of customers that are more & more inclined to respond...
by Josh Walton | Jun 9, 2015 | Small Business Marketing, Web Design, Website Support
There are several things a good website will do to help you capture leads. Last week we talked about the importance of clarity to lead conversion. Another way your website can help you to capture leads is by being interactive and engaging. This doesn’t mean that you...
by Josh Walton | Jun 2, 2015 | Small Business, Small Business Marketing, Web Design, Website Support
When someone follows a link to your website, you want them to be sure you capture that lead! You want them to understand what you do, who you are, and what makes you different from your competition. Sometimes this can be accomplished with a tagline, but sometimes...
by Josh Walton | May 12, 2015 | Fredericksburg Business, Small Business
Owning and Operating a small business is not for the faint of heart. The daily struggle to meet deadlines and satisfy customers can wear you down. It’s difficult to find the time to work on marketing or pursue potential contracts. And don’t even get me...
by Josh Walton | Apr 7, 2015 | Fredericksburg Business, Small Business Marketing, Social Media
Now that you’ve created your monthly calendar and strategy, working with already established daily themes will help you better bucket the content you want to create/share. You’ll also want to get more accustomed to following social media best practices. Use a...
by Josh Walton | Mar 31, 2015 | Fredericksburg Business, Small Business, Small Business Marketing, Social Media
Now that you’ve identified your demographic, social media platforms and content sources it is time to start putting together a plan. Having a plan will allow you to be current without having to be tied to social media every day. Identify a Monthly Theme The first...
by Josh Walton | Mar 24, 2015 | Fredericksburg Business, Small Business Marketing, Social Media
As a small business owner there are things you absolutely need to do. Working social media is one of those things. As you begin or begin again, here are 4 tips to help you get started! Identify your target market and their interests When determining which social...
by Josh Walton | Mar 17, 2015 | Small Business, Small Business Marketing, Social Media, Website Support
Keeping up with Facebook and social media can be such a struggle. We’ve heard many clients say “Seriously – who has time for that?” Ironically, many of our clients also get most of their business by word-of-mouth referrals. It’s our...
by Josh Walton | Mar 10, 2015 | Fredericksburg Business, Small Business, Small Business Marketing
How much of your time is spent chasing new leads around Fredericksburg? How much better would it be if more and more customers were returning to your small business more and more often – thrilled with your services, and happy to pay again for your products! If...
by Josh Walton | Mar 3, 2015 | Fredericksburg Business, Small Business, Small Business Marketing
Is your business busy-slammed one month then dead-slow the next? Remember how it feels to be so busy you can’t sleep? Then the worry you feel with too much free time because the work isn’t coming in? If you’re a small business owner in...
by Josh Walton | Feb 24, 2015 | Small Business, Small Business Marketing
A business without sales is an expensive hobby. But pursuing sales is a never-ending & exhausting undertaking. As small business owners, it’s important that we find ways to be more efficient in our marketing and sales efforts. Some business owners are hesitant...
by Josh Walton | Feb 17, 2015 | Small Business
Do you have visions of endless paper stacks dancing in your head? As a small business owner, sometimes it may seem that your business can run away like a train without a conductor. Many times, it can be easy to get overwhelmed with everything that goes into running a...
by Josh Walton | Feb 10, 2015 | Search Engine Optimization, Small Business, Small Business Marketing
Many times it can be hard to get a straight answer for “what is the price of search engine optimization?” This is not necessarily a bad thing! It’s important that you clarify what benefit your particular business is seeking and what it will take to...
by Josh Walton | Feb 3, 2015 | Search Engine Optimization, Small Business Marketing, Website Support
Are you trying to get your website to show up on the top of Google? Many small business owners in Fredericksburg are looking for an expert to help them be found easier online. By now you’ve learned a little about how it works and what it’s worth to you....
by Josh Walton | Jan 27, 2015 | Fredericksburg Business, Search Engine Optimization, Small Business Marketing, Website Support
As a small business owner in Fredericksburg, I find myself facing questions like this constantly. Deciding where to invest my time and marketing dollars is probably the scariest decision I have to make. Just in the past week I’ve had several conversations with...
by Josh Walton | Jan 20, 2015 | Search Engine Optimization, Small Business Marketing, Website Support
Search Engine Optimization (SEO) is the art & science of building and promoting a website with the goal of achieving a high ranking on search engine results pages. It is a critical part of online marketing for any business or organization which seeks long-term...
by Josh Walton | Jan 13, 2015 | Fredericksburg Business, Search Engine Optimization, Small Business, Small Business Marketing, Website Support
There a lot of ways that a website can benefit your business in Fredericksburg, Virginia. If one of your goals is to be found on Google then you need to make sure that you consider this as you plan and build your website. Here are the 5 most important things to...
by Josh Walton | Jan 6, 2015 | Fredericksburg Business, Small Business, Small Business Marketing
“Activity generates sales.” A man worth several more zeros than I once told me that. I may not want to admit, and you may not like it, but he’s absolutely right. No sale can happen without activity. And at the core of it all, the more sales...
by Josh Walton | Dec 23, 2014 | Fredericksburg Business, Small Business
As a small business owner, everything depends on you. If you’ve read my post back in September about setting your priorities, you probably can relate to that chicken-with-my-head-cut-off feeling. It seems sometimes impossible to put the hammer down, and relax....
