Are you trying to get your website to show up on the top of Google? Many small business owners in Fredericksburg are looking for an expert to help them be found easier online. By now you’ve learned a little about how it works and what it’s worth to you. But pay close attention! Here are 3 dangers to look out for when having your website optimized for search engines.

Laying an improper foundation

Insufficient research into the best search terms for your business (called keywords) can cause you to waste thousands of dollars and hundreds of hours. Proper keyword research is a big investment, to be sure, but it’s absolutely critical! Don’t just assume you know what folks are searching for. Make sure your the research and of course, target the terms your budget can handle. Before you start letting your arrows loose, make sure you’re aiming at the right target.

Short-sighted SEO strategies

Ever heard of the “real golden rule?” It goes “He who has the gold, makes the rules.” Well Google has the gold, and Google makes the rules. So you better play by their rules. Make sure to keep up-to-date on what’s encouraged, what’s allowed, and what’s illegitimate. Short-sighted gimmicks and gaming the system will eventually fizzle out. As the most critical part of building your business, building your online marketing and presence is all about making carefully considered long-term moves. Shooting stars soon crash!

Getting gamed

When speaking with a salesperson about SEO or Advertising with Google, be sure to ask lots of questions.  Sure, SEO is a complicated landscape, but it shouldn’t seem like a magic trick!  Make sure your SEO specialist can explain their approach and strategy to you before taking your money!  Don’t fall for first-page guarantees or empty low-cost offers either.  Proper online marketing provides is an important part of growing your business.  It takes real time and proper knowledge to be successful.  Make sure you do it right!