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3 Reasons to Have a Newsletter

3 Reasons to Have a Newsletter

I don’t know how many emails you get from big corporations every day, but I get tons of them. But it seems like most small local businesses here in Fredericksburg aren’t sending emails like that. Now to be fair, the things that work for a much bigger business...
Website Customer Profiling

Website Customer Profiling

Most small business websites are ineffective because they’re designed completely backwards and they fail to profile the customer. While “profiling” can have serious connotations elsewhere, creating a good customer profile is a key step to designing and building a...
Leading Your Team

Leading Your Team

When you’re in a leadership position, sometimes it’s hard to find a good balance in the workplace. Employer-employee relationships is a tough topic to tackle because it’s such a sensitive one. For my fellow small business owners in Fredericksburg, here are some great...
5 Interview Tips for Small Business Owners

5 Interview Tips for Small Business Owners

Once you have figured out exactly what you are looking for in your ideal employee then you can begin working on finishing the rest of the process.  Here are four tips on making the rest of the hiring process as efficient as possible. Create a good job post. Now that...
The Bonus of Business

The Bonus of Business

One of the challenges we all sometimes face as business and organizational leaders is maintaining a balance between the important areas of our lives. Family, Friends, Work, & Church/Community. It’s important for our own lives that we find ways to regularly...
I Have Just ONE Thing To Say

I Have Just ONE Thing To Say

…and you should too! Defining your primary marketing message is the critical first step to marketing for any small business. With limited budgets and even more limited time, we simply can’t afford more than that. And frankly, no one wants to hear all that....
How We Repeat Success

How We Repeat Success

Consistency Is Key Look closely at any successful business and you’ll find a history of consistently providing core products or services. In our business for example, the product is a professional, custom website. At first glance it may seem like each time...