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Project Roadmap

A short visual overview of our standard website project process, followed by a complete, detailed explanation of each step.

Predictable Timeline, Unique Results

Making a great website is half art, half science. Every business we’re privileged to work with is different than the last in some ways and almost exactly the same in others. By specializing in effective websites for micro-businesses we’ve been able to develop a thorough process that gives you an effective website within a predictable timeframe of five to six weeks at a reasonable cost, while remaining flexible to embrace the unique challenges and character of your business.

Project Roadmap updated 2018 October

A Detailed Overview of Our Website Design-Build Process

Are you ready for this? It’s about to get wordy!

Meet, Plan, Agree

Website Review Video

If you have an existing website we begin by assessing what’s done well and how it can be improved. Our primary guide is the 16 Must Haves of a Small Business Website. We walk through your website on screen, and show examples too.

Kickoff Meeting

Mockup and Present

After the Review (or if you don’t already have a website) the Mockup will show how your website will actually look with these concepts applied. It’s also an opportunity to work together to refine the tactics to fit your business best. If we’re a fit, we’ll provide you with a written Proposal. A signature and a small down payment are all that’s required to schedule your Kickoff Meeting.

We Design, You Write

Kickoff Meeting

Two hours, sometimes less. You’ll sit down with your Client Representative (project manager) and go through the design and content of your website.

Content and Review One

Initial Build

Two weeks typically. We’re hard at work building every page and setting up every feature!


Content Review

Two hours. Your Client Representative will review the new design with you for feedback. You provide your finalized content or we work together to finalize it.

Review Two

Final Build

Within two weeks, we will update your website with the final content and prepare it to go live.


Final Review

One hour typically. A comprehensive meeting with your Client Representative going over every piece of the website.



Within about one week we’ll complete the final revisions and follow our extensive Launch checklist to ensure your website is ready and visible to the world!



Every website package we offer includes the key ongoing website hosting & support services that a micro-business needs in order for their website succeed.