There are several things a good website will do to help you capture leads.  Last week we talked about the importance of clarity to lead conversion.  Another way your website can help you to capture leads is by being interactive and engaging. This doesn’t mean that you have to be noisy or flashy, but it is a good idea to do a little more than just words or standstill images.  Adding just a touch of movement goes a long way. Here are seven ways you can go the extra mile and interact with those who land on your website.

  1. Incorporating a slideshow or photo gallery into your website helps make it more visual to the visitor and is a great way to showcase past work, ideas, or information. When people see that you have been successful for others, they will be more likely to believe that you can be successful for them, too.
  2. Adding a weekly or monthly blog to your website allows you to share your thoughts and can increase your search engine optimization. Writing good, shareable content can help you reach further and attract more leads.
  3. Having an easy-to-use chat feature is one interactive way that site visitors can ask questions and get answers. The great thing about having a chat feature is that those using it can gain quick responses to their concerns and curiosities.  Plus, it’s typcially free for small companies!
  4. Including honest customer testimonials on your website helps gain the trust of those who are considering coming to you with their business. It never hurts to showcase your customers satisfaction! For a little extra pizazz, you can use rotating customer testimonials which attraccts the visitor’s eye with the added movement.
  5. Another option to make your website more interactive is to have a place where people can leave a comment or testimonial. Let them know that you care about their opinion!
  6. Whenever possible, use company videos to show how a product works, past projects, etc. can be more beneficial than just writing a paragraph for visitors to read. Ernest Hemingway, an American author and journalist, embraced this “show, don’t tell” mentality in his writing, and even though he died in 1961, his books continue to be read by millions of people around the world. Don’t work harder than you have to.  Good, engaging videos will speak for themselves!
  7. Adding new customer questionnaires can help browsers decide if your business is right for them. For example, if you own an auto insurance company, you may create a questionnaire asking: Are you satisfied with your current auto insurance? How much did you spend last year on auto insurance? This would give them a chance to compare their current auto insurance to the one you’re offering. Help them to determine what’s best.

Even with all of these fun things added to your website, you still want to make sure that it has an easy to use interface and that everything flows well together. By making your website just a little bit more interactive, you should be capturing more leads in no time!