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It should come as no surprise that connecting your website to social media can help you capture leads in Fredericksburg or around the world!  Using social media on your website will help connect with thousands of customers that are more & more inclined to respond positively towards social media marketing!  Getting your social media feed onto your website can quickly demonstrate that your company is current and up-to-date.  It’s also a critical way to get potential customers to connect with your brand so you can have more interaction with down the road.

If you think about it, most of us don’t go very long without getting on social media—especially Facebook. Facebook has evolved since its launch in 2004 into one of the most popular social media sites in existence. You’ve probably scrolled through your Facebook feed at least once already today or responded to a Facebook message. It has become a way to keep in touch and up to date with what’s happening in the lives of our friends and people around the world. Almost everyone uses it, and it’s something that all business owners in Fredericksburg should use to their advantage.

Pulling your Facebook feed and putting it on your website is a great marketing technique.  If you use Facebook regularly as part of your business, it will automatically update on your website causing anything that you post on Facebook to be mirrored on your website.  The percentage of online adults who visit Facebook at least once a month is currently at a whopping 72%!  Think of all the business you can create for yourself just by simply having that connection from Facebook to your website.

Additionally, pulling your Twitter or Instagram feed onto your website can be just as beneficial.  If you’re not using Twitter or Instagram, then maybe you should consider starting. Twitter reports having 302 million monthly active users. Tweets are nice and short, so it really doesn’t take long to send out a tweet or two showcasing a cool product or announcing a special.  Instagram is more popular with a younger age group; if connected to your site, though, it can be a great way to display pictures that all ages would want to see.

If your business has anything to do with art, crafty things, or fashion (and especially if it targets women), then it would be advantageous to connect your website to a Pinterest account and update/advertise with it regularly.  According to a survey done by Pew Research Center in September of 2014, 42% of online women use Pinterest!

However, as we discussed in Part 1, you still don’t want to overwhelm your potential lead. Investing in even just one of these social media platforms and getting them involved with your website will be beneficial, but posting nonstop could cause you to lose followers.  Having that content available right from your website is a great way to build your long term customer base and get more leads!