by Josh Walton | Apr 24, 2019 | About Us, Small Business Marketing, Web Design
In the previous blog, we discussed how Relationship Websites encourage warm leads to cross into your digital doors, but how do we extend the engagement to offer continuous points of connection? While you are out and about building your business in the greater...
by Josh Walton | Apr 18, 2019 | About Us, Small Business Marketing
Over our seven years of building websites in Fredericksburg, Virginia, we have come to some determinations about how we run things. We’ve learned what differentiates ourselves and many of our clients, from the traditional company. Like the majority of our...
by Josh Walton | Aug 25, 2015 | Search Engine Optimization, Small Business Marketing
Google launched its Self-Service Advertising Program back in October of 2000. Today, we know this as Google AdWords, and as a small business owner here in Fredericksburg it’s definitely something you should think about using to your advantage. If you’re not familiar...
by Josh Walton | Aug 11, 2015 | Search Engine Optimization, Small Business Marketing, Website Support
Google is extremely smart when it comes to sniffing out the sites that make their way to the top of the search results. It’s hard to trick Google, and you should never try to as you put yourself at risk for receiving a penalty. Ultimately, Google’s goal is to give the...
by Josh Walton | Jun 16, 2015 | Small Business Marketing, Social Media, Web Design
It should come as no surprise that connecting your website to social media can help you capture leads in Fredericksburg or around the world! Using social media on your website will help connect with thousands of customers that are more & more inclined to respond...
by Josh Walton | Jun 9, 2015 | Small Business Marketing, Web Design, Website Support
There are several things a good website will do to help you capture leads. Last week we talked about the importance of clarity to lead conversion. Another way your website can help you to capture leads is by being interactive and engaging. This doesn’t mean that you...
by Josh Walton | Jun 2, 2015 | Small Business, Small Business Marketing, Web Design, Website Support
When someone follows a link to your website, you want them to be sure you capture that lead! You want them to understand what you do, who you are, and what makes you different from your competition. Sometimes this can be accomplished with a tagline, but sometimes...
by Josh Walton | Apr 7, 2015 | Fredericksburg Business, Small Business Marketing, Social Media
Now that you’ve created your monthly calendar and strategy, working with already established daily themes will help you better bucket the content you want to create/share. You’ll also want to get more accustomed to following social media best practices. Use a...
by Josh Walton | Mar 31, 2015 | Fredericksburg Business, Small Business, Small Business Marketing, Social Media
Now that you’ve identified your demographic, social media platforms and content sources it is time to start putting together a plan. Having a plan will allow you to be current without having to be tied to social media every day. Identify a Monthly Theme The first...
by Josh Walton | Mar 24, 2015 | Fredericksburg Business, Small Business Marketing, Social Media
As a small business owner there are things you absolutely need to do. Working social media is one of those things. As you begin or begin again, here are 4 tips to help you get started! Identify your target market and their interests When determining which social...
by Josh Walton | Mar 17, 2015 | Small Business, Small Business Marketing, Social Media, Website Support
Keeping up with Facebook and social media can be such a struggle. We’ve heard many clients say “Seriously – who has time for that?” Ironically, many of our clients also get most of their business by word-of-mouth referrals. It’s our...
by Josh Walton | Mar 10, 2015 | Fredericksburg Business, Small Business, Small Business Marketing
How much of your time is spent chasing new leads around Fredericksburg? How much better would it be if more and more customers were returning to your small business more and more often – thrilled with your services, and happy to pay again for your products! If...
