Blog
Interactive & Engaging: Step two for gathering website leads
There are several things a good website will do to help you capture leads. Last week we talked about the importance of clarity to lead conversion. Another way your website can help you to capture leads is by being interactive and engaging. This doesn’t mean that you...
Clarity: The first step to capturing more leads on your website
When someone follows a link to your website, you want them to be sure you capture that lead! You want them to understand what you do, who you are, and what makes you different from your competition. Sometimes this can be accomplished with a tagline, but sometimes...
Have you gotten distracted?
Owning and Operating a small business is not for the faint of heart. The daily struggle to meet deadlines and satisfy customers can wear you down. It's difficult to find the time to work on marketing or pursue potential contracts. And don't even get me started on...
Breaking Down Social Media
Now that you've created your monthly calendar and strategy, working with already established daily themes will help you better bucket the content you want to create/share. You’ll also want to get more accustomed to following social media best practices. Use a theme...
Creating a Social Media Strategy
Now that you’ve identified your demographic, social media platforms and content sources it is time to start putting together a plan. Having a plan will allow you to be current without having to be tied to social media every day. Identify a Monthly Theme The first...
Getting Started with Social Media
As a small business owner there are things you absolutely need to do. Working social media is one of those things. As you begin or begin again, here are 4 tips to help you get started! Identify your target market and their interests When determining which social...
Why bother with social media?
Keeping up with Facebook and social media can be such a struggle. We've heard many clients say "Seriously - who has time for that?" Ironically, many of our clients also get most of their business by word-of-mouth referrals. It's our pleasure to show them how,...
Follow for the Future
How much of your time is spent chasing new leads around Fredericksburg? How much better would it be if more and more customers were returning to your small business more and more often - thrilled with your services, and happy to pay again for your products! If you're...
How to Avoid Having a Slow Month
Is your business busy-slammed one month then dead-slow the next? Remember how it feels to be so busy you can't sleep? Then the worry you feel with too much free time because the work isn't coming in? If you're a small business owner in Fredericksburg, you've...
More Sales in Less Time – Automate Marketing & Sales
A business without sales is an expensive hobby. But pursuing sales is a never-ending & exhausting undertaking. As small business owners, it’s important that we find ways to be more efficient in our marketing and sales efforts. Some business owners are hesitant...
Eliminate Busy Work – Automate repetitive processes
Do you have visions of endless paper stacks dancing in your head? As a small business owner, sometimes it may seem that your business can run away like a train without a conductor. Many times, it can be easy to get overwhelmed with everything that goes into running a...
How much does Search Engine Optimization cost?
Many times it can be hard to get a straight answer for "what is the price of search engine optimization?" This is not necessarily a bad thing! It's important that you clarify what benefit your particular business is seeking and what it will take to achieve that....
Could Your Website Be Better?
Find out what our website strategists have to say. We’ll review your website and send you a custom video recording with our feedback, recommendations, and examples. You can watch it any time. And it’s free – no obligation.