Blog
Experienced advice and important information about small business operations, marketing, and websites from our office in Fredericksburg, VA.
Creating a Social Media Strategy
Now that you’ve identified your demographic, social media platforms and content sources it is time to start putting together a plan. Having a plan will allow you to be current without having to be tied to social media every day. Identify a Monthly Theme The first...
Getting Started with Social Media
As a small business owner there are things you absolutely need to do. Working social media is one of those things. As you begin or begin again, here are 4 tips to help you get started! Identify your target market and their interests When determining which social...
Why bother with social media?
Keeping up with Facebook and social media can be such a struggle. We've heard many clients say "Seriously - who has time for that?" Ironically, many of our clients also get most of their business by word-of-mouth referrals. It's our pleasure to show them how,...
Follow for the Future
How much of your time is spent chasing new leads around Fredericksburg? How much better would it be if more and more customers were returning to your small business more and more often - thrilled with your services, and happy to pay again for your products! If you're...
How to Avoid Having a Slow Month
Is your business busy-slammed one month then dead-slow the next? Remember how it feels to be so busy you can't sleep? Then the worry you feel with too much free time because the work isn't coming in? If you're a small business owner in Fredericksburg, you've...
More Sales in Less Time – Automate Marketing & Sales
A business without sales is an expensive hobby. But pursuing sales is a never-ending & exhausting undertaking. As small business owners, it’s important that we find ways to be more efficient in our marketing and sales efforts. Some business owners are hesitant...
Eliminate Busy Work – Automate repetitive processes
Do you have visions of endless paper stacks dancing in your head? As a small business owner, sometimes it may seem that your business can run away like a train without a conductor. Many times, it can be easy to get overwhelmed with everything that goes into running a...
How much does Search Engine Optimization cost?
Many times it can be hard to get a straight answer for "what is the price of search engine optimization?" This is not necessarily a bad thing! It's important that you clarify what benefit your particular business is seeking and what it will take to achieve that....
The dangers of Search Engine Optimization
Are you trying to get your website to show up on the top of Google? Many small business owners in Fredericksburg are looking for an expert to help them be found easier online. By now you've learned a little about how it works and what it's worth to you. But pay close...
Is SEO right for my business?
As a small business owner in Fredericksburg, I find myself facing questions like this constantly. Deciding where to invest my time and marketing dollars is probably the scariest decision I have to make. Just in the past week I've had several conversations with friends...
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the art & science of building and promoting a website with the goal of achieving a high ranking on search engine results pages. It is a critical part of online marketing for any business or organization which seeks long-term...
Get found on Google in Fredericksburg Virginia
There a lot of ways that a website can benefit your business in Fredericksburg, Virginia. If one of your goals is to be found on Google then you need to make sure that you consider this as you plan and build your website. Here are the 5 most important things to...
Activity Generates Sales
"Activity generates sales." A man worth several more zeros than I once told me that. I may not want to admit, and you may not like it, but he's absolutely right. No sale can happen without activity. And at the core of it all, the more sales activity you generate,...
Business Owners need breaks too!
As a small business owner, everything depends on you. If you've read my post back in September about setting your priorities, you probably can relate to that chicken-with-my-head-cut-off feeling. It seems sometimes impossible to put the hammer down, and relax. But...
Tax Writeoff – Website Design & Upkeep
'tis the season for the giving of gifts to friends and loved ones. But Uncle Sam's turn to receive is just around the corner! Are you looking for some smart ideas on how to reduce your business' tax burden this year? We've got a few suggestions on things you can do...
Tax Writeoff – Small Signs & Banners
The end of the year is fast approaching and many business owners are looking at ways to offset their taxes with writeoffs. There are many deductions available, but we like to focus on those that make sense to small businesses. Did you know that you can write off...
Systematizing Your Facebook Marketing
If you want your Facebook marketing efforts to be maintainable and grow, you'll want to start creating a Facebook Marketing system. Building a successful business definitely requires hiring the right people and having a great product. Yet arguably the third most...
Simplifying Your Facebook Marketing
To get the as much done as possible in your small business you need ways to simplify your Facebook marketing. We understand the value that can be had from leveraging social media and that being efficient is critical. There simply isn't time to waste. Now that...
Basic Techniques for Facebook Marketing
Understanding the basic techniques for marketing your business on Facebook is an important part of running your small business. For most businesses in the Fredericksburg area, Facebook is one of the first forays into online marketing - and for good reason. Facebook...
Do you have the right stuff on the first page of your website?
Whether building your business website yourself or working with a professional, every leader has this question. What should I put on the first page of my website? The first page of your website is extremely important. Not only is your website often your first...
Minimum Requirements of Facebook Marketing
In today's world, the first place most small businesses start online marketing is Facebook. An active Facebook page is a great avenue for referral generation as well a key tool in your efforts to build brand awareness. There are several things you need to keep in...
Announcing (c)(3) Saturdays
We are proud to announce a new effort to give back to the Fredericksburg community called (c)(3) Saturdays! Beginning next month, Websites For Anything will provide free website support and training for nonprofit orginazations. On the third Saturday of each month...
Be Thankful – To Your Customers!
Recently my wife and I had some work done on our house by two local home repair specialists. Both are based here in Fredericksburg. Both provided quality service. But one stood out. If you have a quote provided or a roofing job done by Kevin's Roofing you'll...
Weekend Excercise: Watch Some TV
Hello fellow small business owner! I have an exercise for you to try this weekend. And it involves watching TV, of all things. The Profit If you haven't seen the CNBC show The Profit yet, you need to. I highly recommend this show. As a person, it is entertaining....
5 Things to Fix on Your Website – Now!
In any given month we look at a lot of websites for businesses and organizations in the greater Fredericksburg area. Sometimes it's one we're doing a detailed review on for our website analysis. Sometimes it’s one a client is showing us as comparison. Just as...
Did you know this about mobile?
If you want your business or organization in Virginia to grow, you need to pay attention to this! Google is testing some new things with mobile searches and it directly affects us right here in Fredericksburg. Why it matters Google is always looking for ways to make...
Networking Is Simple
Networking done properly is actually very easy. There really isn't much to it. Don't get my wrong - I'm terrible at it. If you've met me at one of the networking opportunities or groups around Fredericksburg you're one of the few. I'm naturally bent towards...
Two opportunities in Fredericksburg for small businesses
Just wanted to make everyone aware of two great opportunities for small businesses in Fredericksburg in the next couple weeks. Fredericksburg Business Expo The first opportunity is coming up one week from today. Put together by the Fredericksburg Chamber of Commerce...
My Startup Weekend Experience
An Amazing Experience Without question, Startup Weekend was one of the best experiences of my life. I learned so much about myself, business, and the power of a team. And I met some great people... some really great people. I arrived at Germanna for Startup Weekend...
Do The Math
Have a plan & Do The Math. If you want to turn your business into a family affair, do the math. How much extra business will you need to make sure your grandchildren don't grow up in your basement? Overwhelmed and ready to hire some help? First, do the math....
How Can A Website Help Grow My Business in Fredericksburg?
Have you recently heard that "You should get a website for your business?" Whether that advice came unsolicited, from a friend, or at your request from a trusted advisor, the question remains... "Can a website help me grow my business in Fredericksburg?" Depending...
What Makes a Website Run?
If you own a small business or lead an organization that is considering having a website you might be wondering "what makes a website run?" More likely you're thinking "after we get a website, how much is it going to cost us every month." Let's give you a quick run...
How Can I Fix My Website?
Ever said this before? Frankly that's a very open ended question! At our Central Park office in Fredericksburg, we hear about these issues quite a bit. If your website is broken, there are lots of things that could potentially be wrong with it. Like an auto...
Prioritizing as a Small Business Owner
Wake up early, brain already churning. Muse over new ideas over breakfast. Arrive before anyone, flip on the lights, your computer, the coffee. Check your e-mail, new problems - no surprise there. Task your team. Do some things yourself. Do a LOT of...
One Stop Wedding Shop
By bringing together a professional videographer, experienced wedding coordinator, amazing floral designer, M.C. & D.J., talented photographers, and our expert web site designers, KK Media provides a "One Stop Shop for Weddings & Special Events" in...
I Have Just ONE Thing To Say
...and you should too! Defining your primary marketing message is the critical first step to marketing for any small business. With limited budgets and even more limited time, we simply can't afford more than that. And frankly, no one wants to hear all that. Try to...