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BOSS: Business Owner Success Series

Provide Fredericksburg area small business owners with practicable, actionable advice.

Small Business Owner Success Series in Fredericksburg Virginia

The Business Owner Success Series (BOSS) is designed specifically to provide Fredericksburg area small business owners with practical, actionable advice. We bring in experts to share guidelines, tips, and answer specific questions to help us improve our businesses. Meetings are held on the 1st and 3rd Tuesday at noon at our office.

  • Business Owner – Each topic will be designed specifically for micro business owners and the unique challenges we face.
  • Practical – Each presentation will be clearly “real world” and not magical fantasy land.
  • Actionable – Each presentation will include or guide you to develop your own “to do” action items before you leave.
  • Expert – Each speaker will be an expert in their field with real-world experience to back it up.
  • Applicable – Each presentation will include 10+ minutes for Q&A so you can get clarification or ask the expert for insight directly into your personal business challenges.

Meeting Details

  • Day: On the 1st and 3rd Tuesday of each month.
  • Location: Held at Websites For Anything. 10822 Courthouse Road Fredericksburg, VA 22408
  • Time: Lunch is served at 11:45. Presentation begins at 12 noon and ends at 1pm.
  • Cost: FREE! Lunch is included also.

No Selling

  • No Selling – Speakers are not pitching, they are here to educate.
  • Please Network – We encourage you to meet one another and share what you do!



If you’re planning to attend an upcoming seminar please let us know here. While you’re welcome to join us unannounced, having a head count helps us be better prepared (and make sure everyone gets fed!)



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Upcoming Topics

Successful Selling

Successful Selling

October 15th, 2019
11:45am – 1pm
(lunch is included)

  • The steps to selling
  • 4 ways to improve your sales technique
  • How to improve your close rate

Sales and selling is so much more than simply understanding the features and benefits of the products and services you provide. There is a process to selling. In this workshop we review the process of selling. We discuss the steps to the process, which will help anyone improve their sales technique. If you want to improve your close rate and selling skills you should attend this workshop. If your close rate is less than 100% there is opportunity to improve your process, technique, and overall selling. This session is for business owners, sales teams and salespeople.

Speaker: Mike Williams

Before Mike Williams launched The Growth Coach of Northern Virginia he retired from Coca-Cola, where he held a variety of executive positions including business development manager. Mike also worked as a production supervisor, plant training supervisor, recycling coordinator and sales representative with Mobile Chemical Company (now Exxon Mobil) and served six years in the Army.

Mike’s 26 years of experience with Fortune 500 companies have given him a unique perspective on business management and sales. Many of the tools and much of the training available at that level can have profound benefits for small- and medium-sized businesses.

Low-High Advertising

Low-High Advertising

November 5th, 2019
11:45am – 1pm
(lunch is included)

  • 3 LOW costs ways to market for a HIGH return.
  • 23 specific examples of free or low-cost advertising.
  • How to set and achieve REALISTIC marketing goals.

When starting a business cash flow is important. As you come up with new ways to inform your market about your product or service it is imperative to be able to make every marketing dollar spent have the best return possible. Aaron is going to reveal three key ways he has been able to accomplish that in his business.

Speaker: Aaron Rayford

Aaron Rayford (owner of Race Marketing) has been marketing for small businesses in the Fredericksburg area for approximately 12 years. With a degree in Business Marketing from Liberty University he has been able to apply this knowledge directly to his families other business, Little Fish Swimming. Starting out with little to no marketing budget, Aaron learned the value of low cost high return marketing strategies. He is passionate about relational marketing and building relationships with others in business who can be each others best proponents.

5-Star Service

5-Star Service

November 19th, 2019
11:45am – 1pm
(lunch is included)

  • Tips for maintaining personal connections with lots of customers
  • Simple, free technology that will help you
  • Leave with a 10-point checklist

One of the main reasons that customers choose local micro-businesses over national chains is that they value the personal interactions and relationships they develop when working with a small team. But small businesses can learn a lot from the way large businesses manage and systematize their customer service. We’ll focus on simple but powerful strategies and tools that small companies can use to deliver 5-star customer service. We’ll answer popular questions like “Should I use first names or last names?”, “how can I be personal with my limited time?”, and “what tools are out there to help me do better?”

Speaker: Amanda McCallum

Amanda started in the customer service industry early with jobs such as Chick-fil-a, Office Manager for her family’s printing company and as a nail technician. Her customer service abilities flourished when she started working for Geico in 2009 where she quickly rose to a trainer position in their customer service department.

Amanda’s love for her customers and making people feel special through the service they receive has set her apart in the very competitive industry of insurance. She is a Fredericksburg native and loves to spend time with her husband of 15 years, Robert, and her daughter, Juliana.

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Previous BOSS Topics