October 2nd, 2018
11:45am – 1pm
(lunch is included)
- What does “branding” actually mean.
- Why bother worrying about your brand.
- How you should get started on “branding”.
Don’t make the mistake of thinking that your small businesses brand has no tangible value. This presentation will define what “branding” means in the small business setting. We’ll then turn our attention to how to build a strong brand. There will be specific examples of national AND LOCAL companies that have done this. Key insights include consistency, what branding means in today’s world, and how branding can increase your profits!
Speaker: Rob Notman
Rob Notman has more than 35 years of total business leadership experience in both large and small businesses. Rob is a graduate of San Jose State University and completed graduate level coursework in strategic business management at the University of Chicago – Booth School of Business. Rob spent more than 30 years with Northrop Grumman including the leadership of a $40M Strategic Business Unit and was Vice President of Syntek Technologies, Inc. where he led a $7M business. In 2017 Rob changed gears and is now the President of The Alternative Board in Stafford.