Establishing trust is absolutely critical to the success of a small business. When a potential customer comes to your website they want to know two things. Can you do what I need done, and can I trust you?
When a potential customer comes to your website they need to know if you can even potentially solve their problem.
For locally-focused micro-businesses, it's easy to forget that just because they came to your website doesn't mean you want to drive to their state and help them!
As a micro-business, there's no getting around the fact that you have a small team. In fact, you should embrace personal relationships as a competitive advantage against the big guys!
To really go far, you've got to stand out from the crowd. You've got to know why your best customers love you and then show it off!
Are you involved with the community or charity causes? Even if it's small, it matters!
If you're doing all this, it's a shame to not give interested leads another easy way to interact or support you.
These are usually sales questions you get from an interested customer.
Do most of the pages of your website guide the customer to some kind of "next step" - whether that's "read more", "signup for our newsletter", "schedule a callback" or something else?
For emergency situation services like a plumber, it starts with a BIG phone number on the top of every page. For the rest of us, it just needs to be easy to find, probably on every page, and be carefully updated if it changes.
If someone visits your website, do they see the gray lock icon that indicates a properly implemented, secure connection?
If the website looks old and outdated, that doesn’t make a great first impression on your customers – new or existing!