Owners of Fairway Custom Homes, Bill and Kellie, can build just about anything for today’s discerning custom home buyer. Their homes range in design from traditional to contemporary with custom elements that make each home personal to the couple who commissioned it. While our markets are very different we found our businesses have a lot in common with Bill and Kellie’s business. Bill and Kelly creates a homeowners dream home just as WFA creates a custom website for the small business owner.
The website Bill and Kellie had was outdated, inaccurate and didn’t reflect their brand anymore. The design reflected a business that hadn’t grown with the industry although this was entirely untrue. Knowing this, we made sure to incorporate some really distinctive elements in our design. First and most obvious is the change in color. We felt it was important to integrate the colors of their logo and print material into a modern website design. Second, we created a vertical line with a mild golf trajectory to match the golf oriented portion of their logo. Lastly, we made sure to integrate modern technology and social media by using Houzz for some of their galleries. Like Pinterest, Houzz is a place where people can pin/post home design inspiration. Using this resource allows Bill and Kellie to have their current projects on their site with the ease of a click on their smartphone app.
For more about what this amazing custom home builder in the Fredericksburg area visit FairwayHomesVA.com