How can I get my website found on Google in Fredericksburg?
There are two ways to get your website found on Google by potential customers in Fredericksburg Virginia. The best way for most situations is via earning and maintaining a high ranking in the “organic” or “natural” search results. This is where about 95% of the clicks come from. This process is called Search Engine Optimization. (The other way is via paid ads which we can help you with that as well.)
In order for your website to be found in the “organic search results” on Google, you need to optimize your website for search engines. There are many, many factors that contribute to your site’s ranking on Google including the code, content, update frequency, social activity, outside links. The process of getting your website well ranked on search engines such as Google, Bing, and Yahoo is called “Search Engine Optimization” and is often abbreviated “SEO”.
What is Search Engine Optimization?
In a nutshell, Search Engine Optimization, or SEO, is a collection of efforts made to cause your website (or other online presences such as your Google Plus Listing or Facebook page) to become and remain a highly positioned result on Google and other search engines when users search for phrases related to your business. For more on the basics of SEO, please visit our blog post on the subject: Getting Found On Google In Fredericksburg Virginia.
Who needs Search Engine Optimization in Fredericksburg?
Any business or organization which can benefit from more leads, sales, donors, volunteers, or brand awareness needs to be investing in Search Engine Optimization as a form of marketing. Fredericksburg area commercial and/or residential service providers such as plumbers and HVAC companies, whose services are often needed in a hurry, can increase sales by being one of the first organic results seen by local searchers and getting more calls. With frequent business, military, and government work arrivals in our growing region, medical and dental practices in Stafford and Spotsylvania can experience a similar benefit. And home improvement and renovation businesses can get more estimate requests from homeowners in the greater Fredericksburg Virginia area looking to make changes to their homes.
How can I get my site Search Engine Optimized?
Becoming a highly ranked site on Google is part art, part science, and a whole lot of sweat. As we’ve pointed out in our blog post on the basics of SEO, there are many pieces which contribute to your overall ranking. Whether you are just trying to get by, or really want to grow your business by marketing it online in Fredericksburg, we highly recommend two rules to guide you as you build and optimize your website:
- Real people want a site that really helps them.
- In the long run, Google will give the highest rankings to websites which best accomplish #1.
Our goal is to help small businesses and organizations in Fredericksburg succeed and grow. One very important way we do that is through Search Engine Optimization. If you are looking for more information on getting top ranking on Google in Fredericksburg, VA (or frankly anywhere in the U.S.), please give us a call or send us an e-mail to learn more.